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商品編號： 9-693-013 出版日期： 1992/08/13 作者姓名： Loveman, Gary W.;Schlesinger, Leonard A.;Anthony, Robert T. 商品類別： Service management 商品規格： 23p 再版日期： 1993/06/04 地域： France 產業： Amusement and theme parks 個案年度： 1992 - 1992
商品敘述：
The Walt Disney Co. theme parks historically have thrived on the basis of a formula stressing excellent customer service and a magnificent physical environment. The formula has proven successful in Japan, as well as the United States. With the controversial opening of Euro Disney in France, however, there has become reason to doubt the international appeal of the formula. The case documents issues involved with Euro Disney. Examines the transferability of a successful service concept across international boundaries.
涵蓋領域：
International business;Service management;Product localization;Global strategy
相關資料：
Case Teaching Note, (5-693-082), 12p, by Gary W. Loveman, Robert T. Anthony;Spreadsheet Supplement, (XLS290), 0p, by Gary W. Loveman, Leonard A. Schlesinger, Robert T. Anthony
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